Our History
Our story began in 2014, right here in Tatuí, in the countryside of São Paulo.
The idea was born out of a simple conversation between friends and from the lack of good açaí options in the city. That’s how our very first store came to life, originally under the name Tribo do Açaí, offering an artisanal product, freshly prepared, with an original recipe that still remains part of our essence today.
People loved it, and soon our little store was no longer enough. New locations followed, demand kept growing, and in 2017 we took an important step: we created our distribution center, which allowed us to serve not only our own stores but also partner businesses in several cities across São Paulo state.
Not long after, the quality of our açaí started catching international attention. In 2018, we began exporting and decided to embrace a new name: Açaí Town. This change represented exactly what we wanted — a brand ready for the world, modern, connected to urban life, and perfect for those seeking both flavor and health.
In 2020, we opened our very own factory in Tatuí. With a modern structure, a specialized team, and state-of-the-art equipment, we were able to scale up production while maintaining the same quality that has been with us from the start.
Today, we’re proud to say that Açaí Town exports to more than 30 countries. Our açaí has already reached North America, Europe, Asia, the Middle East, Africa, and South America. And it all starts in the Amazon: our raw material comes directly from Pará, traveling over 3,000 km until it reaches our factory in Tatuí — from where it’s delivered fresh to stores and consumers around the globe.
More than just a successful brand, Açaí Town is a story of entrepreneurship born in the São Paulo countryside that conquered the world. We continue to keep an eye on trends, investing in partnerships and new markets, always with the same mission: to deliver a natural, delicious, high-quality product to açaí lovers everywhere.
What started in our city, today reaches the world.
2014
The opening of our first shop in Tatuí-SP
2015
The opening of our second shop in Tatuí-SP
2017
The establishment of our factory Açaí Town.
2018
Our first export among others!
2020
Expansion of Our Açaí Town Factory and Large-Scale Production.
Why work with AÇAÍ TOWN?
High-Concentration Açaí:
Superior to the market average: Our recipe contains a higher percentage of pure açaí compared to most products available on the market.
Original Guaraná Blend Recipe:
We use an exclusive guaraná blend developed by our in-house team, instead of the common syrup found elsewhere. This ensures superior nutritional value and a richer, more intense flavor in our products.
Authentic Fruit Flavor:
Our composition preserves the natural taste of açaí, without compromising the essence of the final product.
Premium Sorbet Production:
With state-of-the-art machinery and a specialized team, we carefully execute our recipe from production all the way to packaging, ensuring excellence at every stage.
Free from preservatives, vegan, lactose-free, and gluten-free
Quality at Every Stage of Our Process:
From natural pulp selection to production, quality control, and versatile distribution.
Exportation:
Our product has already reached more than 30 countries, and today we continue supplying around 70% of this international demand. Açaí Town is a seal of quality recognized across the globe, with presence in Latin America, Africa, Europe, and North America.