Açaí has always been part of Brazil’s food culture, especially in the North, where it has been consumed in various ways for centuries. However, it was only in the late 1990s that the fruit began to take on a new identity: surfers discovered that açaí blended with guaraná syrup, served cold and topped with granola and fruits, was refreshing, nutritious, and perfect for replenishing energy after long hours in the ocean. This gave rise to the famous açaí bowl, which soon became one of the biggest symbols of Brazil’s healthy cuisine.
With this growing popularity, it didn’t take long for the product to cross borders and reach the United States, where it quickly found its place amid the natural and functional food trend. Marketed as a superfood rich in antioxidants, fiber, and nutrients, açaí began to be consumed in gyms, spas, and wellness centers. Its image as a pre- and post-workout food solidified the fruit’s presence in the American market, a perception that remains strong today.
The Power of Digital Trends
If açaí’s early growth was driven by the fitness community, in recent years social media has become one of the main forces behind its expansion. Viral videos on TikTok and Instagram showcasing creative ways to enjoy açaí from traditional bowls to smoothies, frozen desserts, and gourmet combinations have turned the fruit into a global trend.
According to Google Trends, in 2025, interest in açaí reached one of its highest search peaks ever recorded in the United States. This surge in popularity not only boosted demand in gyms and restaurants but also led to the product’s entry into supermarkets and convenience stores, making it more accessible for everyday consumption.
Key U.S. Regions
Açaí consumption in the United States is particularly strong in certain strategic areas:
- California and Hawaii: Coastal regions with a strong healthy-living culture, where the açaí bowl has become a staple.
- Florida: Driven by the tropical climate and a large Latin, especially Brazilian, community that helped popularize the product.
- New York: A multicultural metropolis that embraced açaí in both premium markets and urban cafés and kiosks.
- Colorado: Known for its active, sporty lifestyle, where açaí is positioned as an energy-boosting and functional food.
These regions share key elements that support açaí’s growth: warm weather, tourism, vegan and fitness-oriented consumers, and the influence of Latin communities.
From Brazil to the World: Açaí Town’s Role
Today, açaí in the United States continues to grow and is now part of the daily routine of millions of consumers. It appears in multiple formats from mall kiosks and café menus to gelaterias and ready-to-eat retail products.
At Açaí Town, this movement is part of our story. We currently maintain active exports to more than eight sales points across the United States, bringing the authentic essence of our original Brazilian product to meet a market that’s increasingly demanding and passionate about açaí.
By combining tradition, innovation, and authenticity, we continue to expand our international presence proving that Brazilian açaí is more than just food; it’s a cultural and gastronomic experience that has conquered the world.