When we talk about açaí, it’s impossible not to think of Brazil. After all, it is here, in the heart of the Amazon, especially in Pará, that this superfruit became famous and part of everyday culture. But it didn’t stop there! The Amazon extends into neighboring countries like Peru, Colombia, and Bolivia, and every year açaí continues to conquer new palates and markets across Latin America.
Açaí in Chile
One of the countries where açaí has grown the most is Chile, now the second largest consumer of açaí in the world. There, it is seen as a wellness trend, associated with the premium market, healthy eating, and the fitness lifestyle. Since Chilean society values healthy habits, açaí has become a natural part of daily routines for those seeking energy and nutrition.
Açaí in Peru, Colombia, and Mexico
Similar to the United States, açaí has also found its place in Peru and Colombia, winning over consumers with both taste and benefits. In Mexico, the fruit is strongly positioned within the superfood category, especially in Mexico City, where its popularity is undeniable. In tourist destinations like Cancún and Tulum, açaí has also gained ground, driven by international tourism and a tropical lifestyle.
Cupuaçu: A Flavor That Charms the World
Alongside açaí, another Amazonian fruit is gaining recognition: cupuaçu. It has stood out in both the chocolate market and frozen desserts. A curious fact is that “cupuaçu cocoa” is increasingly valued worldwide, raising the profile of sorbets and highlighting this uniquely Brazilian treasure.
Açaí Town and Expansion Across Latin America
Today, Açaí Town is already present in several regions of Chile and continues to gain visibility across Latin America. We believe that Peru, Colombia, and Bolivia will soon become major consumer hubs, further strengthening the international presence of açaí.
The world is discovering the flavor and energy of the Amazon and we are ready to take this experience even further.