Açaí, traditionally rooted in the food culture of Northern Brazil, has crossed borders and become a true global phenomenon. In recent years, this Amazonian superfruit has gained special prominence in the Arab countries, especially in the Gulf nations and the Middle East, such as the United Arab Emirates, Qatar, Saudi Arabia, and Kuwait.

The growing demand for healthy and functional foods in the region has fueled the popularity of açaí, which quickly became a symbol of energy, nutrition, and exclusivity. More than just a trend, açaí has become part of the modern, health-conscious lifestyle that defines the new Arab consumer.

From the Amazon to the World

The journey of açaí to the Middle East began naturally, with Brazilians and tourists who brought the habit of consuming the fruit abroad. It first appeared in luxury restaurants and international hotels, finding its place in sophisticated menus and wellness-focused gastronomy.

Over time, the global fitness and healthy living movement strengthened its presence. Açaí evolved from an exotic novelty into a sought-after item, now featured in cafés, juice bars, and health-focused restaurant chains.

Dubai, Abu Dhabi, and Doha: The New Açaí Scene

In cosmopolitan cities like Dubai, Abu Dhabi, and Doha, açaí is already a star ingredient. Local and international brands offer it in many forms; bowls, smoothies, shakes, and frozen desserts. Consumption has grown rapidly, attracting everyone from tourists and executives to young people eager for new global experiences.

Today, açaí can be found in premium cafés, five-star hotel restaurants, and natural food chains. Its appeal aligns perfectly with the modern Arab consumer, someone who values health, sophistication, and authenticity.

Juice Bars and the Healthy Lifestyle

Juice bars, dedicated to nutrition and well-being, have become meeting points for those seeking energy, convenience, and flavor. In these spaces, açaí appears in various forms: bowls with fruit and granola, protein smoothies, creamy sorbets, and gourmet versions with honey, dates, or nuts adapted to local tastes.

This cultural adaptation has been essential to the fruit’s success, blending Brazilian flavor with the preferences and traditions of Arab consumers.

The Role of Brazilians and the Young Arab Audience

Another key aspect of this expansion has been the role of the Brazilian community and expatriates. Many Brazilian entrepreneurs introduced açaí to new markets, sharing their passion and expertise in its preparation and consumption.

At the same time, young Arab consumers quickly identified with the fruit. Associated with energy, sports, vitality, and an active lifestyle, açaí has become an ally for those seeking balance between healthy eating and modern living.

The Importance of Halal Certification

A crucial milestone in this journey was the growth of Brazilian açaí exports with Halal certification, a mandatory seal for selling food in most Arab countries.

In 2015, several Brazilian companies began investing in certification and adapting their production processes to Halal standards, paving the way for safe and sustainable exports. The first major step took place in the United Arab Emirates, and the success of these operations soon attracted interest from neighboring markets, establishing the Middle East as one of the main destinations for Brazilian açaí.

A Rapidly Expanding Market

Today, a significant portion of Brazil’s açaí exports are directed to the Gulf region and the Middle East. Beyond the region’s high purchasing power, local consumers value premium, authentic, and exclusive products, especially those with natural origins and proven functional benefits.

Recent studies indicate that the healthy food market in the region is expected to grow more than 10% annually by 2030, driven by increasing awareness of health and well-being, fertile ground for açaí to keep flourishing.

Açaí Town and the Future in the Middle East

At Açaí Town, we proudly follow this global expansion and actively participate in it. Our purpose is to bring the true flavor of the Amazon to the world, always respecting local cultures and maintaining the highest standards of quality.

We hold international certifications, including the Halal seal, and offer a complete product line tailored to the Arab market, from bulk packs and food service containers to ready-to-eat cups that preserve the fruit’s original flavor, texture, and nutrients.

Our commitment is to strengthen Açaí Town’s presence in the Middle East, expanding partnerships with cafés, hotels, restaurants, and brands that believe in the power of this Amazonian superfruit.

Açaí has always been part of Brazil’s food culture, especially in the North, where it has been consumed in various ways for centuries. However, it was only in the late 1990s that the fruit began to take on a new identity: surfers discovered that açaí blended with guaraná syrup, served cold and topped with granola and fruits, was refreshing, nutritious, and perfect for replenishing energy after long hours in the ocean. This gave rise to the famous açaí bowl, which soon became one of the biggest symbols of Brazil’s healthy cuisine.

With this growing popularity, it didn’t take long for the product to cross borders and reach the United States, where it quickly found its place amid the natural and functional food trend. Marketed as a superfood rich in antioxidants, fiber, and nutrients, açaí began to be consumed in gyms, spas, and wellness centers. Its image as a pre- and post-workout food solidified the fruit’s presence in the American market, a perception that remains strong today.

The Power of Digital Trends

If açaí’s early growth was driven by the fitness community, in recent years social media has become one of the main forces behind its expansion. Viral videos on TikTok and Instagram showcasing creative ways to enjoy açaí from traditional bowls to smoothies, frozen desserts, and gourmet combinations have turned the fruit into a global trend.

According to Google Trends, in 2025, interest in açaí reached one of its highest search peaks ever recorded in the United States. This surge in popularity not only boosted demand in gyms and restaurants but also led to the product’s entry into supermarkets and convenience stores, making it more accessible for everyday consumption.

Key U.S. Regions

Açaí consumption in the United States is particularly strong in certain strategic areas:

• California and Hawaii: Coastal regions with a strong healthy-living culture, where the açaí bowl has become a staple.
• Florida: Driven by the tropical climate and a large Latin, especially Brazilian, community that helped popularize the product.
• New York: A multicultural metropolis that embraced açaí in both premium markets and urban cafés and kiosks.
• Colorado: Known for its active, sporty lifestyle, where açaí is positioned as an energy-boosting and functional food.

These regions share key elements that support açaí’s growth: warm weather, tourism, vegan and fitness-oriented consumers, and the influence of Latin communities.

From Brazil to the World: Açaí Town’s Role

Today, açaí in the United States continues to grow and is now part of the daily routine of millions of consumers. It appears in multiple formats from mall kiosks and café menus to gelaterias and ready-to-eat retail products.

At Açaí Town, this movement is part of our story. We currently maintain active exports to more than eight sales points across the United States, bringing the authentic essence of our original Brazilian product to meet a market that’s increasingly demanding and passionate about açaí.

By combining tradition, innovation, and authenticity, we continue to expand our international presence proving that Brazilian açaí is more than just food; it’s a cultural and gastronomic experience that has conquered the world.

When we talk about açaí, it’s impossible not to think of Brazil. After all, it is here, in the heart of the Amazon, especially in Pará, that this superfruit became famous and part of everyday culture. But it didn’t stop there! The Amazon extends into neighboring countries like Peru, Colombia, and Bolivia, and every year açaí continues to conquer new palates and markets across Latin America.

Açaí in Chile

One of the countries where açaí has grown the most is Chile, now the second largest consumer of açaí in the world. There, it is seen as a wellness trend, associated with the premium market, healthy eating, and the fitness lifestyle. Since Chilean society values healthy habits, açaí has become a natural part of daily routines for those seeking energy and nutrition.

Açaí in Peru, Colombia, and Mexico

Similar to the United States, açaí has also found its place in Peru and Colombia, winning over consumers with both taste and benefits. In Mexico, the fruit is strongly positioned within the superfood category, especially in Mexico City, where its popularity is undeniable. In tourist destinations like Cancún and Tulum, açaí has also gained ground, driven by international tourism and a tropical lifestyle.

Cupuaçu: A Flavor That Charms the World

Alongside açaí, another Amazonian fruit is gaining recognition: cupuaçu. It has stood out in both the chocolate market and frozen desserts. A curious fact is that “cupuaçu cocoa” is increasingly valued worldwide, raising the profile of sorbets and highlighting this uniquely Brazilian treasure.

Açaí Town and Expansion Across Latin America

Today, Açaí Town is already present in several regions of Chile and continues to gain visibility across Latin America. We believe that Peru, Colombia, and Bolivia will soon become major consumer hubs, further strengthening the international presence of açaí.

The world is discovering the flavor and energy of the Amazon and we are ready to take this experience even further.

Açaí has conquered Brazil and is increasingly winning over the world with its striking flavor and versatility. Much more than a refreshing dessert, this Amazonian fruit is considered a superfood, rich in important nutrients for health. But a common question among consumers is: does açaí have protein?

Is açaí a source of protein?

The answer is yes, but in small amounts. On average, 100 g of natural açaí pulp contains between 1 g and 2 g of protein. Although it cannot be compared to traditionally protein-rich foods such as meat, eggs, or legumes, açaí can indeed contribute, even if modestly, to the daily protein intake.

The real highlights of açaí

Although it is not a major source of protein, açaí stands out in other nutritional aspects:

• Powerful antioxidants: rich in anthocyanins, which fight free radicals and help prevent premature aging.
• Healthy fats: contains omega 6 and omega 9, important for heart health.
• Dietary fiber: helps with satiety and proper intestinal function.
• Vitamins and minerals: such as vitamin E, calcium, magnesium, and potassium.

How to boost protein intake in açaí

For those looking for a more nutritious and balanced meal, a good idea is to combine açaí with extra sources of protein, such as:

• Granola enriched with seeds (chia, flaxseed, pumpkin);
• Powdered milk or natural yogurt;
• Whey protein (for those who practice physical activities);
• Nuts and peanuts.

This way, in addition to enjoying the benefits of açaí, you also enhance your meal with a protein boost.

Açaí contains protein, but it is not its main source of nutrients. Its greatest value lies in the combination of antioxidants, healthy fats, and fiber, which make it a unique food full of benefits. When consumed with protein-rich toppings, it can become an even more complete and healthy meal.

Did you know that Açaí Town, in addition to our traditional açaí, also produces other irresistible sorbets like pitaya, cupuaçu, soursop, mango, and passion fruit? These tropical flavors have been gaining more and more attention, conquering taste buds across the globe.
Today, we’ll introduce you to each of them.

Pitaya
Colorful, refreshing, and exotic, pitaya captivates from the very first look and the very first spoonful.
Similar to açaí in versatility, it combines intense color, bold flavor, and health benefits, being rich in iron, vitamin C, and antioxidants.
In our exclusive recipe, pitaya gets a special touch of passion fruit aroma, creating the perfect match for hot days: freshness, lightness, and a surprising taste.

Cupuaçu
With its slightly tangy and exotic flavor, cupuaçu is an Amazonian fruit that wins fans all over the world.
Although there is no exact record of when it began to be made into sorbet, its creamy and smooth texture, combined with a distinctive taste, makes it a natural and irresistible choice.
The success of cupuaçu sorbet has been so great that it has exceeded all expectations.

Soursop (Graviola)
Smooth, slightly sweet, and extremely refreshing, soursop is a tropical fruit that wins over with its simplicity and unique flavor.
Delicious, nutritious, and healthy, it’s perfect for any time of day.

Mango
Sweet, juicy, and vibrant, mango is the essence of the Brazilian summer.
Our mango sorbet preserves the fruit’s natural flavor with a light, refreshing texture.
It’s the ideal choice for those looking for something sweet, nutritious, and low in calories—without giving up indulgence.

Passion Fruit
Passion fruit is the ultimate expression of freshness.
Rich in vitamins A and C, as well as minerals like potassium and calcium, it offers the perfect balance of acidity and sweetness.
As a sorbet, it becomes a true tropical explosion in every bite.

Açaí Town is much more than açaí.
It’s a world of tropical flavors that combine quality, health, and pleasure. Whether to refresh your day, explore new tastes, or take a little piece of Brazil anywhere in the world, our sorbets are always the right choice.

Here at Açaí Town, in addition to our traditional açaí, we also offer a zero sugar version! Made especially for those looking for a more balanced lifestyle, without added sugar, but still full of flavor.
But there’s a question we hear a lot: Is açaí zero actually fitness? The answer isn’t as simple as it seems. Many people associate the word “zero” with a light or weight-loss-friendly food, but even without sugar, açaí is still naturally high in calories and energy.

“Zero sugar” doesn’t mean “low calorie”

Many assume that açaí zero is low in calories just because it contains no added sugar, but that’s not entirely true. Açaí zero doesn’t have refined sugar or guaraná syrup, which is great for those trying to avoid sugar spikes or reduce overall sugar intake. However, pure açaí is still a calorie-dense fruit, and here’s why: it’s rich in healthy fats, especially omega-6 and omega-9. These fats benefit heart, brain, and skin health, but they’re still a source of energy, and therefore, calories. So even without added sugar, açaí remains a nutritionally and energetically dense food.

It depends on the toppings

Choosing açaí zero can be a step toward healthier eating, especially for those avoiding sugar. But the final nutritional value of your açaí bowl depends heavily on the toppings.

Sometimes people choose the zero version thinking it’s a “fitness” option, but then add high-calorie toppings like:

• Sweetened condensed milk
• Peanut candy (paçoca)
• Granola with refined sugar
• Chocolate or hazelnut spreads
• Large amounts of powdered milk
• Candy, sprinkles, and other sugary extras

These ingredients, though delicious, can easily make your bowl exceed 1000 calories, which contradicts the idea of a balanced, lighter meal.

To keep it healthy, go for natural and lighter toppings like:

• Fresh fruit
• Unsweetened granola
• Seeds like chia, flaxseed, or oats
• A drizzle of honey instead of condensed milk
• Açaí is energizing, not a “weight-loss” food

Another common misconception is that açaí, because it’s natural and rich in antioxidants, promotes weight loss. But what makes a food appropriate for weight loss isn’t just its ingredients, it’s how, when, and how much of it you eat.

Açaí is naturally high in fats and carbs, making it an excellent source of energy, ideal for pre- or post-workout. But that doesn’t mean it helps with weight loss or fits every low-calorie diet.

In short: açaí is healthy, but caloric. It can definitely be part of a balanced diet, even a weight-loss plan, as long as it’s consumed in moderation with the right toppings.

“Fitness” is a relative concept

The word fitness is widely used in the healthy eating world, but its meaning varies from person to person. What’s considered fitness for one may not be for another. It depends on personal goals, nutritional needs, activity levels, and health conditions.

• Açaí zero, for example, may be a great option for:
• Those who want to reduce or avoid refined sugar
• People with diabetes or dietary restrictions
• Anyone looking for a natural energy source

For these groups, it can be considered a healthy and functional alternative.
However, that doesn’t mean every açaí zero bowl is light, diet-friendly, or intended for weight loss.

Other factors, like portion size, toppings, and frequency, also make a big difference. A large açaí zero bowl loaded with high-calorie toppings can have just as many (or more) calories as a regular sweetened one.

So… is açaí zero fitness or not?

Açaí zero is definitely a healthier alternative to heavily sweetened versions, especially for those watching their sugar intake. But it shouldn’t automatically be labeled as “fitness food” or a weight-loss solution.

It all depends on how you consume it, from your topping choices to the portion size. When enjoyed in a balanced way, açaí zero can absolutely be part of a healthy lifestyle.

Remember: health is about balance. Whether something is “fit” or not depends on the context, not just the label.

Do you want to boost your business with authentic Brazilian açaí? Are you looking for a reliable supplier to import the product directly from Brazil? For international trade, certain strategies are necessary: learn how the export process works with Açaí Town.

Açaí, a typical Amazonian fruit, has become one of the most consumed superfoods in the world. Its versatility savory in Northern Brazil or sweet, in bowls and smoothies has won over consumers in many countries and supports the economy of several Brazilian regions.

At Açaí Town, we specialize in exporting açaí.
We currently serve over 40 countries and have a highly qualified team ready to manage all stages of the export process, from the first contact to final delivery, by sea or air. Our focus is on offering personalized, fast, and efficient service.

How does the import process work?
Besides commercial interest, it’s important to be aware of some technical requirements to ensure a safe and successful import process especially for a frozen product. Here are the main points:

• Infrastructure: You need an adequate storage space with an average temperature of -18°C to maintain product integrity.
  
• Technical Manager or Customs Agent: You’ll need a local professional to handle legal and sanitary matters in the destination country.
  
• Documentation and Adjustments:Let us know the specific requirements of your country so we can adapt the label, packaging, and product formulation according to local regulations.
  
• Taxation and Costs:Understand local taxes and fees to accurately calculate the final import cost and define your profit margin.
  
• Deadlines and Logistics: Consider not only transportation times but also legal procedures and customs clearance. Our team will adjust the schedule according to your demand to prevent supply shortages.

Packaging and shipping options
We currently offer a variety of packaging sizes for export, including:

• 10L and 5L boxes
• 3.6L buckets
• 1L, 500ml, and 240ml jars

We also offer private label options. Our communication team can assist in designing customized packaging with your brand, according to your market’s requirements.

I’m interested, what’s next?
If you want to import açaí with full support in all steps, talk to our sales team. We’ll guide you clearly and confidently from start to finish:

Click here to talk with our team via WhatsApp:

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Açaí is a tropical fruit native to the Amazon region that has won the hearts of Brazilians with its different ways of being consumed, its bold flavor, and creamy texture. While in Northern Brazil it’s traditionally eaten as a savory dish, in other regions it has become a popular sweet and refreshing treat.

SAVORY AÇAÍ VS SWEET AÇAÍ

In Pará, açaí is a staple of local cuisine, often served with fried fish, dried shrimp, manioc flour, or tapioca. This version is rich in nutrients and cultural tradition. Meanwhile, in states like Rio de Janeiro and São Paulo, açaí is more commonly enjoyed sweet — in bowls with bananas, strawberries, granola, powdered milk, honey, sweet creams, chocolate, and many other toppings. Its versatility allows it to adapt to regional tastes, whether as a meal or a dessert.

A FUNCTIONAL AND NUTRITIOUS FOOD

Besides being delicious, açaí is highly nutritious. It’s rich in:

• Antioxidants
• Fiber
• Healthy fats
• Minerals like iron, calcium, and potassium

That’s why it’s considered a functional food — one that offers proven health benefits. Açaí can support cardiovascular health, boost energy, and help fight free radicals.

AÇAÍ: DESSERT OR MEAL?

The answer depends on the toppings you choose.

As a dessert:
When paired with condensed milk, syrupy fruits, sweet creams, or chocolate, açaí becomes an irresistible dessert — perfect for hot days or sweet moments.

As a functional food:
When combined with fresh fruit, oats, chia seeds, peanut butter, or natural yogurt, açaí keeps its health benefits and becomes a great option for breakfast or a pre/post-workout snack.

AND OUTSIDE BRAZIL?
Açaí has also gained popularity internationally, with regional adaptations:

In the Middle East:
It’s served in bowls with local ingredients like dates, nuts, and seeds. The texture is often thicker and customized to local tastes.

In the United States:
Açaí is a hit among fitness lovers. Rich in energy and iron, it’s used in shakes, smoothies, and supplements. Still, the most popular version remains the classic açaí bowl with banana, granola, and fresh fruit.

SO, IS AÇAÍ A DESSERT?
The honest answer: it depends on how you eat it.

In many places in Brazil and around the world, it’s a refreshing sweet treat — a great alternative to ice cream. But in its origin, and in many homes in Northern Brazil, açaí is still consumed as a savory main dish, just as nutritious and delicious.

No matter how you like it — sweet or savory, with fruit or chocolate — the important thing is to enjoy it consciously and explore all its versatility!

Açaí sorbet is one of Brazil’s most beloved desserts and for good reason! Incredibly versatile, it can be enjoyed in many ways and fits different lifestyles. In Pará, for example, açaí is traditionally consumed in a savory form, served with fried fish and manioc flour. But in other regions of Brazil, it became popular as a sweet treat.

Nowadays, açaí is found in snack bars, ice cream parlors, cafés, gyms — and even in specialized açaí shops. That’s because, besides being refreshing, it’s a great source of energy and can be customized with various toppings like fruits, powdered milk, granola, sweet creams, and much more.

But one common question is: does açaí have added sugar?

Yes, the sweet version of açaí does contain added sugar. But don’t worry — that doesn’t mean it can’t be part of a healthy diet. The sugar enhances the flavor, especially when served cold as a sorbet or creamy dessert. Plus, when consumed in moderation, sugar also has its role: it provides quick energy, which is especially valued by athletes and people with active lifestyles. That’s why açaí is so popular before or after workouts.

The Açaí Town Difference

At Açaí Town, we take flavor and quality very seriously. Our recipe is exclusive and crafted in-house. Unlike many products on the market, we do not use the traditional guaraná syrup, which is often one of the main sources of sugar in other brands.

Instead, we use carefully selected ingredients and a unique formulation that delivers a rich flavor, creamy texture, and a perfect balance between sweetness and the fruit’s natural taste.

For those following a low-sugar diet, we offer our Açaí Zero version, sweetened with sucralose — a sugar-free sweetener that doesn’t alter the taste or affect blood sugar levels. It’s perfect for diabetics, people on low-carb diets, or anyone looking to reduce their sugar intake.

So yes — people with diabetes can enjoy açaí, as long as they choose the sugar-free version and the right toppings.

Does açaí make you gain weight?

This is a very common question. And the answer is: it depends on how you consume it. Açaí on its own is rich in healthy fats, fiber, and antioxidants. What really influences the calorie count are the toppings and portion size. A cup of açaí with banana and granola is very different from one with condensed milk, heavy cream, and powdered milk.

If your goal is to lose weight, the best approach is to stick to moderate portions, light toppings, and, if possible, go for the zero sugar version.